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	<title>Comments on: Home</title>
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	<link>http://lifeisjustswell.com/2011</link>
	<description>The premier lifestyle brand of the surfer // craftsman</description>
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		<title>By: Almond Surfboards: Redirecting Their Brand with Supplemental Logos &#124; &#124; We Got Hoodzpah</title>
		<link>http://lifeisjustswell.com/2011/#comment-8</link>
		<dc:creator>Almond Surfboards: Redirecting Their Brand with Supplemental Logos &#124; &#124; We Got Hoodzpah</dc:creator>
		<pubDate>Wed, 07 Sep 2011 20:23:43 +0000</pubDate>
		<guid isPermaLink="false">http://lifeisjustswell.com/2011/?page_id=414#comment-8</guid>
		<description>[...] Back to the story. So Dave called me up, showed me some of his amazing doodles regarding his new logo ideas, we rethought his look and brand, schemed up some more ideas, and then I left his Newport store to camp out at my desk. What came next was drawing, sketching, doodling. Chai teas, Lakers games, Fringe on Hulu (how great is Walter?), and bad musical/soundtrack playlists were also involved. Following is the 3 rounds of logo phases that resulted (starting with the final versions and going back to the initial sketches). Revisions led to a set of new supporting logos for Dave to use to subtly redefine the look and vibe of his surfboard shop. Visit Dave&#8217;s website over here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Back to the story. So Dave called me up, showed me some of his amazing doodles regarding his new logo ideas, we rethought his look and brand, schemed up some more ideas, and then I left his Newport store to camp out at my desk. What came next was drawing, sketching, doodling. Chai teas, Lakers games, Fringe on Hulu (how great is Walter?), and bad musical/soundtrack playlists were also involved. Following is the 3 rounds of logo phases that resulted (starting with the final versions and going back to the initial sketches). Revisions led to a set of new supporting logos for Dave to use to subtly redefine the look and vibe of his surfboard shop. Visit Dave&#8217;s website over here. [...]</p>
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		<title>By: T-shirt of the day &#8211; Almond &#8216;Andy Salute&#8217; &#171; SIXAND5 &#8211; Inspiration webzine</title>
		<link>http://lifeisjustswell.com/2011/#comment-7</link>
		<dc:creator>T-shirt of the day &#8211; Almond &#8216;Andy Salute&#8217; &#171; SIXAND5 &#8211; Inspiration webzine</dc:creator>
		<pubDate>Mon, 05 Sep 2011 09:42:52 +0000</pubDate>
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		<description>[...] Andy Salute by Almond Surfboards [...]</description>
		<content:encoded><![CDATA[<p>[...] Andy Salute by Almond Surfboards [...]</p>
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		<title>By: Almond x Linus Summer Bike &#124; Wood and Rags</title>
		<link>http://lifeisjustswell.com/2011/#comment-5</link>
		<dc:creator>Almond x Linus Summer Bike &#124; Wood and Rags</dc:creator>
		<pubDate>Wed, 24 Aug 2011 12:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://lifeisjustswell.com/2011/?page_id=414#comment-5</guid>
		<description>[...] &#8220;Almond Surfboard&#8221; is a brand that loves making stuff the old fashioned way. Every surfboard is hand shaped and build with love. Based in Newport beach on the Old Newport Boulevard on a 3 minute bike trip from the beach. Now, the only thing you need is a bike to hit the waves. And that&#8217;s where &#8220;Linus Bikes&#8221; comes in, a 50&#8242; and 60&#8242; inspired bicycle manufacturer from Venice Beach. [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Almond Surfboard&#8221; is a brand that loves making stuff the old fashioned way. Every surfboard is hand shaped and build with love. Based in Newport beach on the Old Newport Boulevard on a 3 minute bike trip from the beach. Now, the only thing you need is a bike to hit the waves. And that&#8217;s where &#8220;Linus Bikes&#8221; comes in, a 50&#8242; and 60&#8242; inspired bicycle manufacturer from Venice Beach. [...]</p>
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		<title>By: photography by Chad Cress &#124; BLOG &#187; Blog Archive &#187; San O with Almond</title>
		<link>http://lifeisjustswell.com/2011/#comment-2</link>
		<dc:creator>photography by Chad Cress &#124; BLOG &#187; Blog Archive &#187; San O with Almond</dc:creator>
		<pubDate>Tue, 07 Jun 2011 00:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://lifeisjustswell.com/2011/?page_id=414#comment-2</guid>
		<description>[...] Below are a few of the many great images from the day. Go over and check out the Almond site HERE or swing by their shop in [...]</description>
		<content:encoded><![CDATA[<p>[...] Below are a few of the many great images from the day. Go over and check out the Almond site HERE or swing by their shop in [...]</p>
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